Storytelling for Personal Branding

Do you think people remember information?

No! They don’t.

Do you think people forget stories easily?

No! They don’t.

Storytelling on your Brain and Hormones

when you share at least one of your life stories in every lesson, post, blog, video etc. You are nothing but planting an image of yours on their mind. You show that person a long journey in short. People can literally visualize your words into pictures because of the prefrontal cortex of the human brain.

I remember I was watching a ted talk by David jp Phillips. It was about the magical power of storytelling. There he told that If your story can release any happy hormones, such as dopamine, oxytocin, serotonin and endorphin. They will not forget you ever even if they try. he demonstrated it on the stage and I still remember what he told.

1 good story is enough.

I mean you don’t need more than 1 video, post or a blog in order to make them your fan.

It was a cold email of Deepak Kanakraju I read that day and right after that I visited his website and read a lot of similar post on his blog. Guess what I remember, he started with a motorcycle blog, then went to start his own digital marketing agency then now working as a digital mentor, written a book called the edge of sanity.

What do you think, how do I know about them? I was there to read the blog only right! these are the things that entered my mind and now it’s been a long time he is inside my mind. But the information that I had consumed that day is already gone.

If you want to imprint your brand on your audiences mind then,

6 Steps Storytelling For Your personal brand

Do this, your personal brand will skyrocket.

I randomly asked my self one day, ” how I would use storytelling to help myself build a personal brand”. The instant answer came and let me share that with you.

  1. Get a bunch of your life story.
  2. find that lesson, that you want to share.
  3. go back to the story bank and check which is closest to this lesson.
  4. Find another story from your life which explains this lesson.
  5. Exaggerate it a little, add spices.
  6. Add this to your lesson.

With this 6 steps you can ace the art of storytelling, let’s understand them by going into little deep.

Step 1

There are a lot of incident in life of everyone of us which was not normal.

I remember I was going straight to words huge trucks. I was 8 years old and was on a cycle. The brake was hard, I put in all my energy but I could not. It was a straight slop. I saw myself dying that day.

Apart from this, when my first mobile crushed in front of my eyes, I drank for the first time, 1500 meter race that I had won, how I learnt guitar in one month and so on…

There are such incident that you can’t forget in your life, put them in your story bank.

Step 2

Finalize what you want to share. The solution, lesson, thought etc.

Step 3

Step 2 is must be a one liner. But to explain that find a story from your story bank.

You see, there is a course on confidence on my website. There was a part when I had to describe “overconfidence”. I went back and tried searching for a story explaining overconfidence in my story bank.

Yes! The cycle story was a result of overconfidence. (I will tell you later what exactly happened)

Step 4

Not necessarily you will find relatable stories in your story bank. So, put a little pressure on your mind and I believe you will find or recall another incident that explains this lesson.

I mean, it might be a little difficult in the beginning, but it is interesting. You will feel like you are getting another chance to live the same life again.

Step 5

Exaggerate a little. This is the best thing that you can do with a story. I mean, don’t lie but use the techniques of storytelling so that you can make it more spicy.

When you add a little spicy in your story the value of them increases by 10 times.

See the above example I could have started with, “I had a friend who asked to go to the block and so on…” But I hook you with cliff hanger in the first line.

when that happened I was literally blank and it was a 10 seconds I was fell on the ground right next to one truck, but when i tell that story i explain like, I was scared I felt I am going to die, my hear beat was racing, I could feel a weird sensation and so on…

Step 6

Incorporate it. first lesson and then story.

I remember I was always thinking that I should first tell the story and then the lesson. If I tell it in the beginning I am ruining my own climax. But it is not the truth, when you tell a story and nobody knows why you are telling it, they don’t find it interestiong.

By telling the lesson first you give them a reason to listen to the story.

And our aim is to imprint the story in their mind not the lesson, if they remember the story they will remember the lesson as well.

How Storytelling Helped Nishi

She got good results in a highly competitive industry like fitness, in blogging, and in 2021.

I mean, there are already giants are sitting in this niche. The fitness market is not new.

Still, even in so competitive niche how she has made through ?

Yes! Because of personal storytelling.

I was watching that interview with Nishi Mavani on youtube. There she said that she lost 25kgs without the gym.

Stories makes you unique.

When that small word personal connects to the stories you become unique. Now it does not matter what you are talking about. It may be a gym or in food which is a highly competitive niche. you stand out.

People don’t want to connect with brands but they want to connect with people humans, who have faced the same problems that they are facing now.

And personal stories helps it at the next level.

Although she is not having visitors in kilos, a few readers are continually reading her blog.

See, this is why personal storytelling is important!

  1. It separates her from the crowd. The whole crowd is speaking about how to lose weight and how to follow a diet. She said, “how I did it”. Tell me, which one is more impactful?
  2. This increased her credibility and authority on that subject.
  3. It connects people on a deeper level. They not only get the knowledge but the experience of a newbie.

No matter how many years of expertise someone has, but a newbie’s experience is unbeatable.

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And Nishi shared something that only she had , ” her story“, ” Her experience”.

The conclusion

  1. Stories are important for personal branding
  2. They separate you from the crowd.
  3. People remember stories better.
  4. If they remember stories they remember the lesson.

5,6 is your task to fill and right now start implementing this things on your blog, post and video. check how it is working.

Do share this blog or write something down in the comment section if you have found this important. If you need anything else then fill this form.

If you want to build personal brand join DDIP here

cheers,

Swapneswar Barik

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